MBA Marketing

by Ailsa Kolsaker, Malcolm McDonald, Mcdonald Malcolm Ailsa Kolsaker Malcolm McDonald

Book Overview

This book covers all of the core topics in marketing and is written and designed specifically for the needs of MBA students. Assuming no prior knowledge, this text covers the basics before quickly moving on to explore more advanced issues and concepts. It is strongly grounded in theory and linked to best practice, and is the ideal MBA course text.

• Format: Paperback
• Language: English
• ISBN: 1137300299
• ISBN13: 9781137300294
• Release Date: January 2013
• Publisher: Red Globe Press
• Length: 544 Pages
• Weight: 1.82 lbs.
• Dimensions: 1.0" x 6.1" x 9.1"