MBA in a Book: Fundamental Principles of Business, Sales, and Leadership

by Adrienne Avila and Leslie Pockell

Book Overview

MBA in a Book provides readers with a priceless foundation of business principles, sales techniques, and leadership advice--a perfect gift for rising professionals.

MBA In a Book offers the kind of information graduates of MBA programs ought to have, but usually gain only after years of hard-won experience. This volume contains essential advice about the fundamentals of business, sales, and leadership from some of history's...

• Format: Hardcover
• Language: English
• ISBN: 0446535435
• ISBN13: 9780446535434
• Release Date: March 2009
• Publisher: Business Plus
• Length: 336 Pages
• Weight: 0.75 lbs.
• Dimensions: 1.1" x 5.0" x 7.3"

Customer Reviews

The Best Business Wisdom in One Place

It's a hard thing to pass up: a professional degree inside the pages of one book. Organized by sections into the basics of business, and sales and leadership, each section of MBA in a Book is subdivided further into multiple areas of thought. Section I, "Business Principles", is broken down into business basics and the strategies needed to be successful in the business world. As in all sections of the book, a brief explanation precedes the chosen quotations, explaining their relevance. The reader is treated to a gamut of quotations, from the sublimely thought-provoking (think Adam Smith and Benjamin Franklin) to outright humorous (the best of which include quotes from Billy Rose and from the ever-present "Anonymous"). Section II concerns "Sales Tips" and the connected topics of staying motivated, and successfully presenting and selling a product. Quotes from former Presidents of the United States and Japanese proverbs are just a few of the words of wisdom contained within this chapter. The final section concerns leadership, and the golden qualities needed to become an effective leader. Big-name investors, politicians, centuries-old thinkers and movers and shakers of the twentieth century; these are just a few of the sources from which MBA in a Book gleans its wisdom. This is a perfect gift for someone in the business world looking for motivation, or someone planning to enter the proud ranks thereof. Happy reading! Reviewed by Susie Kopecky