May I Have Your Attention Please: Build a Better Business by Telling Your True Story

by Chris Hilicki

What's a businessperson's biggest hidden asset? His or her own true story and authenticity One's personal identity is the key to one's professional brand. In May I Have Your Attention, Please?, Chris Hilicki illustrates how everyone can be successful by applying their personal experiences to business. Using real-world examples of famous corporations, celebrities, and the guy next door, Hilicki gets readers to use their best-and often most untapped-assets...

• Format: Hardcover
• Language: English
• ISBN: 0471678899
• ISBN13: 9780471678892
• Release Date: January 2005
• Publisher: John Wiley & Sons
• Length: 222 Pages
• Weight: 1.75 lbs.
• Dimensions: 0.9" x 6.3" x 9.1"

Customer Reviews

Inspiring

This book really inspired me to start a Non Profit for the education of people who have diabetes. The basis of my foundation is to offer nutrition counseling in the home

Much more than a business book!

I picked up the book looking for ideas on how to promote our business and my book. I came away with ideas for improving my life. Who ever guessed a business book could be so fascinating and gripping? I learned how to utilize my personal experiences to become proud of who I am, and to learn to use this to help others. Very valuable information for an author! After all that, I remembered why I bought the book in the first place and realized it really did show me how to brand my book and our business. A perfect book for those of us who must learn business and don't really enjoy the process--this book is educational, entertaining, and motivational all at the same time.

Wow. Where are my socks?

This book knocked my socks off. Chris nails one branding issue after another. Great for business person or any individual looking to improve their personal effectiveness. If you read this book and Covey's Eighth Habit at the same time, though, weird (but cool) things may happen in your life...just to warn you!

Life Changing

This book will change your life and your business! You will love this "Attention Please" book, and will want to recommended it to your colleagues. It's a hit! We're already waiting for Hilicki's next book. We're converts to telling our true stories, and now we understand more about the process of analyzing and sifting and selectively choosing which stories to tell and how to frame them to accurately represent our intentions and meanings.

The real you, a most amazing brand!

I highly recommend May I Have Your Attention, Please! for anyone willing to explore themselves for their most successful marketing plan ever. Whether you are interested in sprucing up your personal image or that of an organization, Chris Hilicki has a refreshing approach to brand identification and enhancement. Chris challenges you to examine yourself and identify who you are and to then capitalize on that uniqueness. She encourages you to bring your life guiding experiences, principles and values to light, for them to compliment and color your brand. She champions the concept of being yourself, first and foremost. You don't need to emulate or become like anyone else, because the genuine, unique you is the real brand that cannot fail. Chris brings a sense of dignity back to brand building by honoring authenticity, integrity, honesty and truth. You can build a unique and memorable brand by first just being yourself, not a copy.