Mature Money: Marketing Financial Services to the Booming Maturity Market

By Joan M. Gruber

Financial services professionals are awakening to the fact that people are rountinely living 35 years past the usual retirement age of 65 and facing a new array of financial challenges. This book... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0786309717
• ISBN13: 9780786309719
• Release Date: January 1997
• Publisher: Irwin Professional Publishing
• Length: 242 Pages
• Weight: 1.11 lbs.
• Dimensions: 1.1" x 6.2" x 9.3"