Maths and Stats for Web Analytics and Conversion Optimization: The journey from 'data driven' to 'data smart'

by Himanshu Sharma

Book Overview

The role of maths and statistics in the world of web analytics is not clear to many marketers. Not many talk or write about the usage of statistics and data science in conversion optimization. This book has been written to fill this knowledge gap. This expert guide will teach you exactly what you need to know. It will teach you how to leverage the knowledge of maths and statistics in order to accurately interpret data and take actions which can quickly...

• Format: Paperback
• Language: English
• ISBN: 1364849186
• ISBN13: 9781364849184
• Release Date: November 2015
• Publisher: Blurb
• Length: 430 Pages
• Weight: 2.00 lbs.
• Dimensions: 0.9" x 8.0" x 10.0"