It's Not What You Sell, It's What You Stand For: Why Every Extraordinary Business is Driven by Purpose

By Diann S. Gregory

All the great businesses in the world pushed themselves ahead of the rest with one thing firmly established: a sense of purpose. Innovation comes naturally when organisations know what they stand for, whilst employee engagement is higher, customers stay loyal and the competition looks smaller. In this compelling book,the persuasive case is made that purpose must compose the core of any strong organisation and Roy M. Spence Jr. shows readers how to find it.

• Format: Paperback
• Language: English
• ISBN: 1591844479
• ISBN13: 9781591844471
• Release Date: October 2011
• Publisher: Penguin Publishing Group
• Length: 336 Pages
• Weight: 0.65 lbs.
• Dimensions: 0.9" x 5.6" x 8.4"
• Age Range: 18 years and up
• Grade Range: Postsecondary and higher

Customer Reviews

Best business book in years

This is one of the best marketing/business books I have read in years. Roy Spence really makes the point that all businesses should articulate their purpose on such higher ground that each CAN make the world a better place.

Thoughtful Business Book

Roy Spence has a definitive point of view on understanding and defining purpose and he explains it in a logical, engaging way using examples drawn from his experiences at GSDM's Idea City. Perhaps because I was already familiar with some of the examples that he used, they were especially relevant and instructive. I read the book on a business trip (Kindle version) and was sufficiently taken by the concept to apply it at...

It's Not What You Sell is both entertaining AND informative

It's Not What You Sell is a well writen and delightful, entertaining book that happens to be incredibly informative. Roy Spence uses stories from his interesting and varied client list to create an informative book about the new rules of business. I highly recommend it, especially to those at the CEO level of running a business, be it a large business or just a one man shop. You'll be entetained and amazed while you learn...

A manifesto for the next era of business

If you're a shareholder value evangelist who wants public companies to maximize their financial strength, read this book. If you believe that great companies exist to make a difference for their employees, customers, shareholders and communities, read this book. If you love brands that matter and leaders who inspire; if you believe that businesses can change the world; and if you know in your heart that the future can be better...

An important book for entrepreneurs - and anyone in public relations!

This is clearly a critical addition to the bookshelf of anyone who wants to start their own business and also feel they are doing something worthwhile with their lives, in addition to earning a living. The entire concept of knowing your purpose can make the difference between success and failure and is the core element of all 318 pages. In addition to knowing your purpose (which, in essence, is your position in the marketplace),...