Mastering the World of Marketing: The Ultimate Training Resource from the Biggest Names in Marketing

by David Riklan, Eric Taylor II, Eric Taylor

The best of the best strategies from leading marketers There are millions of ways to speak to your market today; this makes choosing the best approach all the more important. With methods, tricks, techniques, strategies, and platforms suited for companies and budgets of all sizes, Mastering the World of Marketing reveals how 50 of the top marketers working today generate leads, create brand recognition, and capture new customers. Covering both offline...

• Format: Paperback
• Language: English
• ISBN: 0470888415
• ISBN13: 9780470888414
• Release Date: July 2011
• Publisher: John Wiley & Sons
• Length: 270 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.8" x 6.1" x 8.9"