Mastering the Media Purpose, Passion & Publicity for Nonprofit & Advocacy Organizations

by David Hamlin

Book Overview

A complete guide to the art and science of building effective media coverage for nonprofit and advocacy organizations. This book guides the reader through every step, from basics to sophisticated strategy & tactics. "If you want to move, change, shape or lead then Mastering The Media is the first place to start." Darryl Young, Former National Media Director, The Sierra Club ". . .takes the mystery and complexity out of the media game. . .All senior...

• Format: Paperback
• Language: English
• ISBN: 0615204627
• ISBN13: 9780615204628
• Release Date: April 2008
• Publisher: David Hamlin & Sydney Weisman
• Length: 100 Pages
• Weight: 0.40 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"