Mastering the Hype Cycle: How to Choose the Right Innovation at the Right Time

by Jackie Fenn and Mark Raskino

Book Overview

It happens over and over again. Some innovation (a new product, a management trend) comes along that captures the public's imagination. Everybody joins the parade with great fanfare and high expectations. This "next big thing" promises to transform the companies that adopt it -- and inflict great peril on those that don't. Then, when the innovation fails to deliver as promised immediately, everyone starts bailing out. Investments are wasted; stock...

• Format: Hardcover
• Language: English
• ISBN: 1422121100
• ISBN13: 9781422121108
• Release Date: September 2008
• Publisher: Harvard Business Review Press
• Length: 256 Pages
• Weight: 1.22 lbs.
• Dimensions: 1.0" x 6.5" x 9.5"