Procter and Gamble is one of the top sales companies in the world, and Kevin Canfield is one of their greatest salesmen. Drawing on 37 years in the trenches, Canfield has written Mastering Sales as a practical, hands-on guide, enabling young people to avoid common mistakes, focus on key aspects of selling, and become successful much sooner than they would have without this sage counsel. The book also serves as a refresher for the savvy sales veteran who wants to continue to operate at the highest level, and as a handbook for any company's plan to motivate, educate and upgrade their sales force to attain superior results. There truly is no other resource like it.
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