Mastering Global Markets: Strategies for Today's Trade Globalist

by Michael R. Czinkota and Illka A. Ronkainen

Book Overview

This book is designed for business professionals that are either thinking about taking their business globally or want to improve their global strategy. Beginning first with an overview of the global... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0538726652
• ISBN13: 9780538726658
• Release Date: May 2003
• Publisher: South Western Educational Publishing
• Length: 370 Pages
• Weight: 1.45 lbs.
• Dimensions: 0.8" x 6.6" x 9.2"

Customer Reviews

Great book

The book is very good, and show me about the marketing around the world. IT's very important for someone that is studying international marketing, because it has specific treats of different market and how to enter in a global market