Mastering Fashion Marketing

by David Shaw and Tim Jackson

Book Overview

This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.

• Format: Paperback
• Language: English
• ISBN: 140391902X
• ISBN13: 9781403919021
• Release Date: December 2008
• Publisher: Red Globe Press
• Length: 240 Pages
• Weight: 1.35 lbs.
• Dimensions: 1.0" x 6.1" x 9.1"