Mastering Facebook: From social media to product development, the essential Facebook platform guide for startups and companies.

By Ryan Spoon

Mastering Facebook is a compilation of blog posts detailing the Facebook platform, the science behind virality, outlining winning social media and product strategies, and showcasing industry-leading brands, campaigns and applications."It's easy to miss what other brands are doing when focusing on your own products. Ryan not only finds interesting examples, but distills it down to why it matters to the customer -- and that's valuable."Chaz YoonVP Digital, Living Proof"Understanding the importance of the social conversation is of paramount importance for every brand, business and organization. The tools to create real-time, authentic and relevant touch points with your target audience aren't that complex, but they must be utilized in the correct manner. Ryan has done a masterful job outlining everything you need to know."Greg Bettinelli, SVP Marketing, HauteLook"Digital is changing at a ferocious pace. Understanding the value of social media as a platform to build new products and businesses is essential.And, Ryan is at the epicenter of it all."Ken BabbyGeneral Manager - Digital, The Washington Post"Facebook is the new digital frontier we are only in inning 1. Those who understand how to capture a consumer's attention most cost effectively and efficiently will be the winners in this new era. Ryan's content is the Swiss Army Knife of tactics and techniques to win." Maneesh AroraCofounder and CEO of MightyText

• Format: Paperback
• Language: English
• ISBN: 1470072645
• ISBN13: 9781470072643
• Release Date: February 2012
• Publisher: CreateSpace Independent Publishing Platform
• Length: 206 Pages
• Weight: 0.82 lbs.
• Dimensions: 9.0" x 0.5" x 6.0"