Mastering Communication in Contemporary America: Theory, Research, and Practice

by Patricia Kearney, Melvin L. DeFleur, Timothy G. Plax

This text discusses the nature and application of the principles of human communication. It addresses both interpersonal and mass communication, and explores critical similarities and differences between animal and human communication. The first eight chapters provide students with a strong foundation of the concepts and research-supported theories. The second half of the book uses this foundation to focus on practical applications including influencing...

• Format: Hardcover
• Language: English
• ISBN: 1559340975
• ISBN13: 9781559340977
• Release Date: January 1993
• Publisher: Mayfield Publishing Company
• Length: 468 Pages