Mass Persuasion: The Social Psychology of a War Bond Drive

by Robert K. Merton

Book Overview

The purpose of this book is to uncover the structure and dynamics of mass persuasion in our society. The case study for analysis was the Third War Loan appeal made by Kate Smith. This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0865274401
• ISBN13: 9780865274402
• Release Date: January 2004
• Publisher: Howard Fertig
• Length: 210 Pages
• Weight: 0.75 lbs.