Mass Moralizing: Marketing and Moral Storytelling

by Phil Hopkins

Book Overview

This book explores the narratives of today's brand marketing and their influence on how we think about ourselves and our moral possibilities, our cultural ideas about morality, and our relations to each other.

• Format: Hardcover
• Language: English
• ISBN: 0739188518
• ISBN13: 9780739188514
• Release Date: April 2015
• Publisher: Rlpg/Galleys
• Length: 258 Pages
• Weight: 1.15 lbs.
• Dimensions: 1.0" x 6.1" x 9.0"