Mass Media Effects Research: Advances Through Meta-Analysis

by Mike Allen

Book Overview

This distinctive collection offers a unique set of meta-analyses covering the breadth of media effects research. Editor Raymond W. Preiss and his colleagues bring together an all-star list of contributors. Organized by theories, outcomes, and mass media campaigns, the chapters included here offer important insights on what current social science research reveals about effects, addressing such topics as the effects of advertising on children and adolescents;...

• Format: Paperback
• Language: English
• ISBN: 0805849998
• ISBN13: 9780805849998
• Release Date: August 2006
• Publisher: Routledge
• Length: 552 Pages
• Weight: 1.50 lbs.
• Dimensions: 1.3" x 6.1" x 9.1"