Mass Media and the Shaping of American Feminism, 1963-1975

by Patricia Bradley

Book Overview

Beginning in 1963 with the publication of Betty Friedan's The Feminine Mystique and reaching a high pitch ten years later with the televised mega-event of the "Battle of the Sexes"--the tennis match between Billie Jean King and Bobby Riggs--the mass media were intimately involved with both the distribution and the understanding of the feminist message.

This mass media promotion of the feminist profile, however, proved to be a...

• Format: Paperback
• Language: English
• ISBN: 1578066131
• ISBN13: 9781578066131
• Release Date: January 2004
• Publisher: University Press of Mississippi
• Length: 322 Pages
• Weight: 1.20 lbs.
• Dimensions: 0.9" x 6.2" x 9.4"