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Paperback Mass Media and Drug Prevention: Classic and Contemporary Theories and Research Book

ISBN: 0805834788

ISBN13: 9780805834789

Mass Media and Drug Prevention: Classic and Contemporary Theories and Research

This book tells the story of the mass media's potential in the war against drug abuse. It is based on scientific evidence on the use of media in health promotion and disease prevention. Past approaches--successes and failures alike--are included to help enlighten future programs of research and practice. Advice about the logical steps that must be taken to help alleviate the crisis of drug abuse is featured throughout.

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Format: Paperback

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