Mass Customization: The New Frontier in Business Competition

by B. Joseph Pine II

Book Overview

The mass production ot standardized goods was the source of America's economic strength for generations and became the model for successful industries. Today, that model is a major cause of the... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0875843727
• Release Date: October 1992
• Publisher: Harvard Business Review Press
• Length: 368 Pages
• Weight: 1.60 lbs.
• Dimensions: 9.5" x 1.6" x 6.4"

Customer Reviews

Fantastic for Internet Entrepreneurs

Fantastic! The fact that this book was written in 1993 is particularly astounding, as its ideas are still cutting edge today. Internet entrepreneurs need to read, re-read, and workshop this book, as it is particularly useful from both a practical and conceptual standpoint in helping companies realize how their business models need to change once they begin to participate in markets where supply is infinite -- an issue that strikes at the core of e-commerce.

useful but a bit oudated

After reading the book, I found a clearer picture about mass customization. Mass customization is now widely used by many businesses, but we may not know how it operates!In this book, it tells you how you should change your business operation to mass customization step by step, also tell you 5 methods to customize your products or services. And these 5 methods are useful and practicable for designing how the business enter the market.The stucture of the book is clear, give a full description on the development of the operation, from mass production to mass customization , and the pros and cons of those two operations, followed with the detail explanation on mass customization.However, I think it's a bit outdated because all the things around us are mass customized and we do not have to decide whether we should change to customized operation or not, but to decide the degree of the customization.

He gets it.

What a refreshing book that is inendated with facts and research, yet the concepts have implementable steps to move your organization into the personalization future. Indeed this author "gets it" when it comes to the individualized services and products that every company should adopt.