Mass Customisation and Personalisation in Architecture and Construction

by Joan Lachkar

Book Overview

Challenged by the recent economic crisis, the building and construction industry is currently seeking new orientation and strategies. Here mass customisation is uncovered as a key strategy in helping to meet this challenge. The term mass customisation denotes an offering that meets the demands of each individual customer, whilst still being produced with mass production efficiency. Today mass customisation is emerging from a pilot stage into a...

• Format: Paperback
• Language: English
• ISBN: 0415622840
• ISBN13: 9780415622844
• Release Date: July 2013
• Publisher: Routledge
• Length: 272 Pages
• Weight: 1.04 lbs.
• Dimensions: 0.5" x 6.2" x 9.3"