Mass Communication Theory: Foundations, Ferment, and Future (with InfoTrac)

by Stanley J. Baran and Dennis K. Davis

Book Overview

Accessible, balanced, and enhanced by vivid examples and graphics, this market-leading text has introduced thousands of young scholars to the discipline over two decades. Mass Communication Theory:... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0534637973
• Release Date: March 2005
• Publisher: Cengage Learning
• Length: 416 Pages
• Weight: 1.45 lbs.
• Dimensions: 9.0" x 0.5" x 7.3"

Customer Reviews

Mass Communication Theory Class Text

This book isn't that bad. For a paperback that is maybe an inch thick, it delves itno the stereotype that text books are expensive. the book si easy to read although a bit dry at times. I do not feel the book is worth $70 or more, which is too bad.