Martketing: The Heart and the Brain of Branding

by Javier Sanchez Lamelas

Book Overview

Secrets, lessons and insights from the frontline of world-class branding and marketing.This book exposes the marketing secrets and lessons learnt from one of the world's most exciting global brands - Coca Cola - and how you can apply them to your own brand. It explores the core beliefs and principles that were needed to evolve one of the most powerful marketing machines on the planet that worked successfully across cultures and fast-changing environments...

• Format: Paperback
• Language: English
• ISBN: 1910649864
• ISBN13: 9781910649862
• Release Date: August 2016
• Publisher: Lid Publishing
• Length: 256 Pages
• Weight: 1.60 lbs.
• Dimensions: 0.7" x 6.0" x 9.1"