Marshall McLuhan

by Judith Fitzgerald

Communications theorist Marshall McLuhan (1911-1980) predicted the effects of electronic media on modern culture as early as 1964. McLuhan published several breakthrough books and coined terms like "hot" and "cool" media, "the global village," and "the medium is the message."

• Format: Paperback
• Language: English
• ISBN: 0968816673
• ISBN13: 9780968816677
• Release Date: January 2001
• Publisher: Dundurn Press
• Length: 210 Pages
• Weight: 1.00 lbs.
• Dimensions: 0.5" x 5.6" x 8.6"
• Age Range: 14 to 18 years
• Grade Range: Grade 9 to Postsecondary