Marshall McLuhan: The Medium and the Messenger

by Philip Marchand

Book Overview

A biography of the man who saw the digital revolution coming decades before anyone else. with a new foreword by Neil Postman When communications thinker Marshall McLuhan gave us the phrases "the... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0679309292
• ISBN13: 9780679309291
• Release Date: May 1998
• Publisher: Vintage Books Canada
• Length: 344 Pages
• Weight: 1.00 lbs.
• Age Range: 18 years and up
• Grade Range: Postsecondary and higher

Customer Reviews

Great read.

A great introduction to a mostly neglected field of thought that may be more deserving of our imaginations.

Must-read while studying McLuhan

Marchand and Postman do an excellent job with this biography on an unusual media prophet/quack. Reading about McLuhan's childhood, education, and work helped explain a lot about the man and his ideas. The book reads very well, and puts a lot of his ideas in a context that makes them easier to understand. If you're just starting to study McLuhan, this book is a great starting point. Also check out "McLuhan for Beginners" for a very quick and fun overview.