Markstrat3: The Strategic Marketing Simulation with Student Software

by Jean-Claude Larreche and Hubert Gatignon

MARKSTRAT3 is designed for teaching strategic marketing concepts. It incorporates theories of market and competitive behavior. Users are grouped into teams that are in direct competition in the... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0538880899
• ISBN13: 9780538880893
• Release Date: May 1997
• Publisher: South Western Educational Publishing
• Length: 210 Pages
• Weight: 1.20 lbs.
• Dimensions: 0.6" x 8.6" x 10.9"

Customer Reviews

Returned

It was the wrong book so I had to return it. However, it came in new condition and fairly quickly so no complaints.

Good simulation done in a classroom setting

I had the prior version as a textbook in the MBA course in Strategic Marketing. Very instructive and a good learning tool that shows the interaction between the strategic variables in your marketing plan.

Nerve Test for Strategists

Wow!What an excellent simulation!! Nerve recking! Can't sleep withourt seeing the results every day. Better than the class room teachings and bag full of articles and books. Tests your marketing knowledge to the ultimate limits. Best part of this simulation is that no one losses and no one wins but every one LEARNS AND A LOT . This simulation is an eye-opener to the so called market strategists. The team spirit is revitalised and real leaders emerge. I recommend to all serious marketing strategists.