Markets, Mobs & Mayhem: A Modern Look at the Madness of Crowds

by Robert Menschel

Book Overview

In this fascinating tour through cultural, global, economic, and business history, icon of the financial world Robert Menschel explores the phenomenon of crowd psychology and its effects on business and culture. Explaining how crowd psychology creates market bubbles and irrational exuberance, Menschel mines world history--from the rise of the Nazis in Germany, to the fanatical love of brands, to the Dutch tulip craze of the seventeenth century, to...

• Format: Hardcover
• Language: English
• ISBN: 0471233277
• ISBN13: 9780471233275
• Release Date: August 2002
• Publisher: John Wiley & Sons
• Length: 226 Pages
• Weight: 1.12 lbs.
• Dimensions: 1.0" x 6.1" x 9.2"