Marketplace Lifestyles in an Age of Social Media: Theory and Methods

by Lynn R. Kahle and Pierre Valette-florence

Book Overview

This book approaches the concept of lifestyle from a contemporary scholarly perspective, and subjects it to rigorous theoretical and conceptual standards from an integrated, applied psychological point of view.

Marketplace Lifestyles in an Age of Social Media is exceptionally current, demonstrating how recent trends and developments in social media reflect the importance of lifestyle research in marketing. Numerous examples, illustrations,...

• Format: Paperback
• Language: English
• ISBN: 076562561X
• ISBN13: 9780765625618
• Release Date: August 2012
• Publisher: Routledge
• Length: 309 Pages
• Weight: 0.97 lbs.
• Dimensions: 0.7" x 6.0" x 9.0"