MarketMD Your Manufacturing Business

By Chip Burnham

MARKETING FOR MANUFACTURING Indispensable Marketing & Sales Playbook: Raise Revenue and Profits Marketing and Sales in the manufacturing world is different. B2B marketers often struggle with sales performance when one or more areas within the commercial engine aren't optimized. Quickly learn how to make fast, effective change in your organization, improving everything from lead generation to customer loyalty in B2B marketing to improve the bottom-line. The step-by-step, practical exercises (complete with FREE downloadable tools and templates) detailed within will guide you to confidently raise revenue and profits. How the MarketMD system works: Start with an online diagnosis of your company www.fairmontconcepts.com/business-health-checkup to receive a prioritized list of focus areas specific to your organization. With your gaps identified, learn how to make fast and effective changes to rebuild or and tune your commercial engine. The 10 Business Areas - High Impact, Near Term Results - Finding your best end market - Uncovering the voice of the customer - Creating great messaging - Generating more leads - Nurturing existing leads - Building a great sales team - Creating customer loyalty - Rightsizing the marketing budget - Making your current offerings more attractive - Hitting your profit goals MarketMD will help you - Quickly identify strategic sales and marketing gaps specific to your organization. - Gain organization-wide buy-in to stay focused on priorities from the top down - Improve your commercial engine in a systematic and targeted way - Implement best practices yielding dramatic results - Use tools and templates that make implementation easy while obtaining new skills The MarketMD system was created by Chip Burnham and Brian Kent of Fairmont Concepts, a firm dedicated to improving the performance of your commercial engine. Although the system was designed with small to mid-sized manufacturing companies selling high dollar items in mind, most of the principles are applicable to other industries.

• Format: Paperback
• Language: English
• ISBN: 0692985352
• ISBN13: 9780692985359
• Release Date: November 2017
• Publisher: Fairmont Concepts
• Length: 280 Pages
• Weight: 1.12 lbs.
• Dimensions: 9.2" x 0.6" x 6.1"