Marketingtexte Aus Translationswissenschaftlicher Sicht: Am Beispiel Einer Kundenzeitschrift Der Automobilbranche Im Sprachenpaar Deutsch-Polnisch [German]

by Hanka Blaszkowska

This publication combines, on an empirical basis, the theoretical and practical perspectives on marketing translation for the automotive industry in the language pair German-Polish. The different sociocultural development as well as discrepancies in the automotive industry in both countries pose special challenges for the interlingual-intercultural transfer of German marketing texts into Polish. The analysis of the translation problems is carried...

• Format: Hardcover
• Language: German
• ISBN: 3847114824
• ISBN13: 9783847114826
• Release Date: September 2022
• Publisher: V&R Unipress
• Weight: 12.58 lbs.