Marketing/Planning Library and Information Services

by Darlene E. Weingand

Framing sound marketing principles within the context of customer service, Weingand demonstrates how current marketing ideas and strategies can contribute to effective library and information center management. This new edition of Weingand's practical handbook gives a broad overview of the entire marketing/planning system-from a working definition of marketing, creating a marketing team, and developing a mission to conducting a marketing audit, setting...

• Format: Hardcover
• Language: English
• ISBN: 1563086123
• ISBN13: 9781563086120
• Release Date: October 1999
• Publisher: Libraries Unlimited
• Length: 187 Pages
• Weight: 1.08 lbs.
• Dimensions: 0.7" x 6.4" x 9.6"