Marketing

by Warren J. Keegan, Thomas R. Duncan, Sandra E. Moriarty, et al.

Covering the basic principles of marketing, this text presents and explains the actual marketing plan for the Honda Accord. Integrating international marketing concepts, it includes chapters on... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0130163872
• ISBN13: 9780130163875
• Release Date: August 1994
• Publisher: Prentice Hall
• Length: 704 Pages
• Weight: 3.45 lbs.
• Dimensions: 1.2" x 8.3" x 10.3"

Customer Reviews

I consider this a very complete general marketing book

This book was the guide for one of the courses of the Master of Estrategic Marketing Managament. I recomended this book.