Marketing (11th edition)

by Steven W. Hartley, Roger A. Kerin, William Rudelius, et al.

Book Overview

Marketing focuses on decision making through extended examples, cases, and videos involving real people making real marketing decisions. The author team's decades of combined experience in the higher... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0078028892
• Release Date: February 2012
• Publisher: McGraw-Hill Education
• Length: 800 Pages
• Weight: 4.19 lbs.
• Dimensions: 10.9" x 1.3" x 9.0"

Customer Reviews

Marketing Text

Book was in great condition. It is being used for a pre-requisite MBA course. Newest edition at an excellent price.

good book

Not only did I recieve this book quickly but it looked brand new. Thanks for the speedy service.

Marketing class

Marketing 9th Edition is a very good book for any marketing/business student. The book is up to date and very informative. I wish that the videos could be seen by students at home instead of in a class setting.

Easy read

This is a great marketing and management book, easy to read, up to date examples and study cases. The website also provides videos of the cases if you don't like to read.

Study guide 7th ed for Marketing 7th ed Authors: Kerin, etc

This is a MUST book to have to assist you with studying and mastering your marketing still while getting an "A" for this course. I took this marketing class and all the test questions were on the tests that I could not even believe it. Besides that, I used this book if I dont have time to read all the chapters again before the tests. This book is optional but you will find how valuable it is for studying for your tests.