M: Marketing

by Dhruv Grewal and Michael Levy

Book Overview

M: Marketing is the most concise, impactful approach to Principles of Marketing on the market, with tightly integrated topics that explore both marketing fundamentals and new influencers, all in an... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1259446298
• ISBN13: 9781259446290
• Release Date: January 2016
• Publisher: McGraw-Hill Education
• Length: 480 Pages
• Weight: 2.03 lbs.
• Dimensions: 10.9" x 0.6" x 9.0"

Customer Reviews

Buy used book, buy access code online, save money!

It is a lot cheaper to buy this book used and then go to the website and purchase online access for only $10. If your book doesn't have an access card, I would recommend buying the code online. The book's website is [...]

Definitely sufficient

I thought it was a different version. But just as the seller told me, it IS the same text, it is just black and white, which is not a big deal to me. The shipping was a little slow. Good purchase.

Marketing

Great text book. Easy to read and understand. Excellent supplemental online instruction. Very impressed

excellent as promised

I waited until the last minute to buy textbooks but the extra shipping option got the book to me on time and in excellent condition. I'll definitely be back next semester!

Super website!! Sweet study tools to download on your iPod

I don't usually review for textbooks, because I don't usually "want" these items. Yet, the website for this book is great!! But I warn: **YOU MUST BUY THE BOOK NEW TO GET A CODE FOR THE SITE** (or you can usually buy the code separately from the site, but it's more expensive than just getting the book new). On the website, there are quizzes, flashcards, and narrated powerpoints. You can download some of the stuff to your iPod, too.