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      Principles of Marketing 0538829826 Book Cover

      Principles of Marketing

      By , ,
      Edition Description

      This book provides readers with a comprehensive introduction to marketing. Features include an Integrated Teaching System; more emphasis on multicultural marketing, globalization, TQM, ethics, small business marketing; and critical thinking cases and experiential exercises.

      Edition Details
      Format:Hardcover
      Language:English
      ISBN:0538829826
      Format: Hardcover
      Condition:
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      List Price: $244.95
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