Marketing

by David Mercer

Book Overview

The second edition of this widely adopted text is a complete guide to the entire discipline of marketing, including the latest developments in areas such as: Category management.Database... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: B001KU3ZQ0
• ISBN13: 9780631196389
• Release Date: February 1996
• Publisher: Wiley-Blackwell
• Length: 576 Pages
• Weight: 2.40 lbs.
• Dimensions: 1.2" x 7.4" x 9.7"