Marketing

by Sara Rosengren, Chris Fill, Paul Baines, et al.

Book Overview

The theories. The relevance. The reality. The complete package of book and online resources to explain and illustrate how marketing really works.

• Format: Paperback
• Language: English
• ISBN: 0198748531
• ISBN13: 9780198748533
• Release Date: February 2017
• Publisher: Oxford University Press, USA
• Length: 736 Pages
• Weight: 3.50 lbs.
• Dimensions: 1.3" x 7.6" x 10.4"