Marketing

by C. Shane Hunt, George Deitz, John E. Mello

Book Overview

Hunt Marketing emphasizes the universal importance of marketing, not only because students (especially non-marketing majors) want to know "Why does this course matter to me?" but also because everyone... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0077861094
• ISBN13: 9780077861094
• Release Date: January 2014
• Publisher: McGraw-Hill Education
• Length: 496 Pages
• Weight: 2.80 lbs.
• Dimensions: 1.0" x 8.8" x 11.1"