Marketing Your Service (Self-Counsel Business Series)

by Carol Vipperman and Jean Withers

Marketing Your Service reveals the differences between designing a marketing plan for a product (a concrete item), and a service (an intangible). Skillfully explaining how to design, implement, and measure an innovative plan that is geared to the specific needs of a service business, this complete guide answers the questions and concerns of today's service professionals. Updated to reflect new marketing strategies and how to utilize the Internet,...

• Format: Paperback
• Language: English
• ISBN: 1551801477
• ISBN13: 9781551801476
• Release Date: August 1998
• Publisher: Self-Counsel Press
• Length: 152 Pages
• Weight: 0.78 lbs.
• Dimensions: 0.4" x 8.3" x 9.8"