Marketing Your Product (Self-Counsel Business) [With CDROM]

by Donald G. Cyr

A planning guide that covers all the essentials, this edition demonstrates how to carve a niche for any product in today's consumer environment. This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1551803941
• ISBN13: 9781551803944
• Release Date: February 2003
• Publisher: Self-Counsel Press
• Length: 160 Pages
• Weight: 1.00 lbs.
• Dimensions: 0.5" x 8.3" x 9.8"

Customer Reviews

Difference between Marketing and Sales

Book started out great... until page 2. Paragraph 'Difference between Marketing and Sales': "Marketing is different from Sales in that you first determine the customer's needs and then design a product or service to satisfy those needs.. Marketing is really about listening to your customer. In a sales-oriented organization, salespeople listen with the intent to reply; in marketing you listen with the intent to understand."My recommendation for a replacement definition: "Marketing is Sales on crack - with no quota." Get a grip - nothing happens without a sale and you're not going to get one of those without listening.