Marketing Your Green Side: A practical guide to greening and marketing your business

by Craig Ruark

In this book, Craig points out the differences between green and green washing; the steps you should take to becoming green, and the pitfalls of claiming to be green. He describes in detail what type of people are regularly buying green products and supporting companies that are doing good things for the environment. He discusses the importance of third party certifications and how some organizations that sound green are only interested in green dollars...

• Format: Paperback
• Language: English
• ISBN: 1521582122
• ISBN13: 9781521582121
• Release Date: May 2013
• Publisher: Independently published
• Length: 62 Pages
• Weight: 0.48 lbs.
• Dimensions: 11.0" x 0.2" x 8.5"