Marketing Workbook for Nonprofit Organizations Volume 2: Mobilize People for Marketing Success

By Gary J. Stern

Book Overview

A new companion volume to the author's first workbook, this title shows marketing professionals how to put together a successful promotion campaign based on the most persuasive tool of all: personal contact. It shows how to mobilize your entire organization, staff, volunteers, and supporters in a focused, one-to-one, marketing campaign, using complete, easy-to-follow steps and worksheets, helpful for any size organization.

• Format: Paperback
• Language: English
• ISBN: 0940069105
• ISBN13: 9780940069107
• Release Date: August 1997
• Publisher: Fieldstone Alliance
• Length: 208 Pages
• Weight: 1.47 lbs.
• Dimensions: 0.6" x 8.6" x 10.8"