Marketing Without Wires: Targeting Promotions and Advertising to Mobile Device Users

by Kim M. Bayne

Practical advice and guidance for anyone who wants to serve the mobile consumer market Written by Kim Bayne, formerly the host of the popular public radio program "The Cyber Media Show with Kim Bayne," this book uses cutting-edge case studies of early adopters who are setting the trends for mobile advertising to explain the major differences and similarities between wired and wireless marketing tools and how to leverage them for optimum advantage...

• Format: Paperback
• Language: English
• ISBN: 0471129607
• ISBN13: 9780471129608
• Release Date: April 2002
• Publisher: John Wiley & Sons
• Length: 304 Pages
• Weight: 1.16 lbs.
• Dimensions: 0.7" x 7.4" x 9.2"

Customer Reviews

comprehensive book for marketing people

it is a good starting book, which covers nearly every aspect a marketer should know if he/she wants to understand wireless marketing. however, if you are not a beginner, try others.