Marketing Without Wires: Targeting Promotions and Advertising to Mobile Device Users

by Kim M. Bayne

Practical advice and guidance for anyone who wants to serve the mobile consumer market Written by Kim Bayne, formerly the host of the popular public radio program "The Cyber Media Show with Kim... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0471129607
• ISBN13: 9780471129608
• Release Date: April 2002
• Publisher: John Wiley & Sons
• Length: 304 Pages
• Weight: 1.16 lbs.
• Dimensions: 0.7" x 7.4" x 9.2"

Customer Reviews

comprehensive book for marketing people

it is a good starting book, which covers nearly every aspect a marketer should know if he/she wants to understand wireless marketing. however, if you are not a beginner, try others.