Marketing with Strategic Empathy: Inspiring Strategy with Deeper Consumer Insight

by Claire Brooks

We are living in an age of continual motion and change, and as a result traditional strategy planning has become outmoded. Every manager, perhaps even every employee, needs to become a strategist. Every strategist, in turn, needs to develop deep consumer insight - or empathy - as a basis for flexible strategy formation. This book offers a practical guide on how to develop and implement a systematic process of strategic empathy to lead to greater...

• Format: Paperback
• Language: English
• ISBN: 0749477547
• ISBN13: 9780749477547
• Release Date: August 2016
• Publisher: Kogan Page
• Length: 256 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"