Marketing With E-Mail: A Spam-Free Guide to Increasing Sales, Building Loyalty, and Increasing Awareness

By Shannon Kinnard

E-mail offers a broader reach, higher measurability, quicker delivery, and easier consumer feedback for a lower cost than any other marketing medium. This detailed reference provides advice on how to... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1885068689
• ISBN13: 9781885068682
• Release Date: October 2001
• Publisher: Maximum Press (FL)
• Length: 310 Pages
• Weight: 1.19 lbs.
• Dimensions: 0.7" x 6.9" x 9.0"

Customer Reviews

The Best Book On E-mail Marketing Around

Working in advertising, I've read more books on e-mail marketing than I care to count. Most, I've found, repeat themselves. Not this one. Ms. Kinnard is an eloquent writer, making it simple for anyone new to e-mail marketing to execute the book's many ideas on the best uses of the medium. In fact, I'm recommending it to all users of our e-mail service. If you have a small business and want to start e-mail marketing, buy this book. You won't need another.