Marketing with E-mail: A Spam-Free Guide to Increasing Awareness, Building Loyalty, and Increasing Sales

by Shannon Kinnard

E-mail offers broader reach, higher measurability, quicker delivery, and easier consumer feedback for a lower cost than any other marketing medium. Here is detailed advice on how to expand and improve... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1885068514
• ISBN13: 9781885068514
• Release Date: November 2000
• Publisher: Maximum Press (FL)
• Length: 250 Pages
• Weight: 1.21 lbs.
• Dimensions: 0.8" x 7.0" x 8.9"

Customer Reviews

The Best Book On E-mail Marketing Around

Working in advertising, I've read more books on e-mail marketing than I care to count. Most, I've found, repeat themselves. Not this one. Ms. Kinnard is an eloquent writer, making it simple for anyone new to e-mail marketing to execute the book's many ideas on the best uses of the medium. In fact, I'm recommending it to all users of our e-mail service. If you have a small business and want to start e-mail marketing, buy this book. You won't need another.