Marketing

by Michael Levy and Dhruv Grewal

Book Overview

Marketing was designed to show today's social and digital students how marketing adds value and how firms maintain and rely on value for establishing lasting relationships with customers. The eighth... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0077729021
• ISBN13: 9780077729028
• Release Date: January 2015
• Publisher: McGraw-Hill Education
• Length: 736 Pages
• Weight: 3.55 lbs.
• Dimensions: 1.1" x 8.4" x 10.9"