Marketing Wireless Products

by Dean A. Gratton, Sarah-Jayne Gratton, Dean Anthony Gratton

Marketing Wireless Products provides a comprehensive insight into the world of wireless technology marketing by addressing the many issues faced in effectively presenting this new technology to the end user/consumer.

The book is based upon the rationale that technology marketing, and in particular wireless technology marketing, has always proved somewhat paradoxical to those working within the industry. By drawing upon the...

• Format: Paperback
• Language: English
• ISBN: 075065936X
• ISBN13: 9780750659369
• Release Date: March 2004
• Publisher: Routledge
• Length: 288 Pages
• Weight: 0.63 lbs.
• Dimensions: 0.6" x 6.1" x 9.3"