Marketing: Unmasked: Insider's tips ] tricks for success in small business marketing

by Erik Wolf and Stephanie Frost

Why do marketing and branding leave so many entrepreneurs completely + hopelessly confused? Unfortunately sound advice is a rare commodity in today's business world -- practically everyone you meet these days is a self-proclaimed expert looking to line their pockets at your expense. How can you possibly weed through all the noise in the marketplace? How do you discern true expertise from a sales pitch? Marketing: Unmasked lays out the fundamentals of small business branding, marketing, design, websites, and social media in a clear and honest manner, and written by industry insiders who have seen a bit of everything. - How do I name a business? - What's the difference between marketing and advertising? - Is search engine optimization a good investment? - How do I get what I want from my graphic design team? - How in the world can social media work for my business? In Marketing: Unmasked, Erik Wolf and Stephanie Frost -- small business marketing pros -- answer all these questions and more.

• Format: Paperback
• Language: English
• ISBN: 0615325505
• ISBN13: 9780615325507
• Release Date: October 2009
• Publisher: Zodo Group
• Length: 238 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.5" x 5.2" x 8.0"